Jade Newman - Founder and Head Designer

In my freelance career I design for a lot of wilderness brands, which require a largely hand drawn design style. Day in day out I was putting pen to paper, drawing logos, icons and design pieces. Rejected logo concepts began building up along with a dozen mountain ranges and a forest of tree icons. I had a whole armoury of wilderness graphics at my disposal and began thinking if I used these everyday, surely other like-minded designers would too. A week later I had set up shop and listed my first product, 25 Hand Drawn Antlers.



My vision when in the beginning stages of setting up Design Surplus, was to create a store that puts out unique, high quality and above all useful products. Simple as that. Before every new product I always ask myself 'Would I buy this?' 'Will it save me time?' 'Is it unique?' Those are the 3 that are essential to creating great design resources.



Each product in store takes 10-50 hours to create. That's everything from the beginning scribbles and checklists to product images and uploading the final files to the store.
My process goes something like this. Check online to see if my idea hasn't been done yet and if the product would be unique. If so, I give myself the go ahead. I sketch everything out and write checklists of what needs to be done.
The final step is designing product images. I always allow myself another day to get them just right, after all these are the first impression of the product and the only chance to really show what it's made of.



Click here to read an interview I did for Creative Market about the early days of Design Surplus.